2025 Kentucky Derby Festival revealed
“A Season of Love,” was designed by Louisville artist Kim Perry
A sure sign that spring and the Kentucky Derby Festival are right around the corner is the unveiling of the 2025 Derby Festival Poster.
“The inspiration for this year’s poster stemmed from the vibrant energy and sense of community that the Derby Festival embodies. I aimed to capture that joy, tradition and excitement that define the event,” Perry said. “I also wanted the poster to serve as a love letter to Louisville… celebrating its rich culture and the incredible sense of togetherness that the Derby Festival brings to life.”
The spirit of the Derby Festival is spotlighted in this year’s poster through imagery showcasing favorite Festival traditions, including fireworks and balloons. In a nod to the city, the design also highlights the Louisville skyline. Perry’s use of oil paints and a palette knife are part of her technique, allowing her to create texture and depth in her artwork. This skill is creatively displayed in the balloons, which also feature other elements of the Festival, including the Pegasus, the Festival’s signature symbol.
“Kim’s use of bold colors against a night sky provide a unique contrast in this year’s design,” said Jennifer Morgan, Kentucky Derby Festival Director of Merchandising. “The new merchandise line offers several options from sweatshirts to t-shirts in trendy colors that complement the poster image and will be the perfect addition to this year’s spring wardrobe.”
Posters and merchandise are available for purchase online at KDF.org. Merchandise will be available at select Kroger stores and A Taste of Kentucky beginning in March.
